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How A Leading Indian OTT Platform Achieved Over $200 Million In Ad Revenue With The Help Of Voiro

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    This case study analyses the key challenges faced by one of India’s leading OTT platforms in monetising live sports streaming and how Voiro helped them manage and scale their monetisation business to become a powerhouse in the Indian media industry.

    • This case study analyses the key challenges faced by one of India’s leading OTT platforms in monetising live sports streaming and how Voiro helped them manage and scale their monetisation business to become a powerhouse in the Indian media industry.

    Business Challenges

    In building this business, our customer had encountered a number of challenges:

    Collaborate

    The platform wanted its sales and ops teams to work together by leveraging data to drive efficiency across the sales cycle.

    Optimise Performance

    The platform wanted to understand revenue attribution by client, agency, region, etc. for each salesperson in granular detail to further optimise sales performances.

    Managing Sales Targets

    The platform demanded a sophisticated revenue ops system that allows multi-layered targeting to balance and incentivise all parties while making a sale.

    Granular Forecasting

    The platform wanted to leverage real-time data to forecast revenue across a variety of metrics and generate super-flexible strategies that drive more ad revenue.

    Offer Flexible Deals

    The platform wanted to empower its advertisers with granular planning criteria to achieve ad placements at specific moments within a live sporting event.

    Pace Campaigns

    The platform needed an ad monetisation system that allowed its ops team to pace campaigns across large sporting events and optimise revenue realisation.

    Goals

    Automate Workflow And Reduce Billing Cycles

    Increased Revenue Through Accurate Revenue Forecasting

    Recognise Performance Gaps And Increase Sales Efficiency

    Achieve Pricing Flexibility And Optimise Revenue Realisation

    Sync Business Functions

    Instil smooth collaboration between programmatic teams to generate business intelligence that impacts ad revenue.

    Automate Workflows

    Instil a data-driven culture to drive collaboration among teams that paves way to discover opportunities, mitigate risks, forecast growth, and speed-up sales cycles and efficiency.

    Need Eyes On Revenue

    Gain real-time transparency on revenue at all times that aids better sales performance.

    Need Eyes On Performance

    Offer Flexible Deals

    Need eyes on revenue

    Gain real-time transparency on revenue at all times that aids better sales performance.

    Approach

    Identified specific patterns in revenue and delivered risk alerts to the right people at the right time, allowing them to take corrective measures to plug revenue leakage in real-time.

    Simplified big data and turned them into real-time actionable insights on available audience targeting for the sales team.

    Projected delivered revenue insights with booked revenue constraints by leveraging campaign pacing reports.

    Enabled the ability to pivot campaigns well in advance of campaign end-date by auto-generating actionable high-risk alerts per campaign.

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    Phased Implementation

    Voiro case study implementation
    Optimised Ad Ops

    We addressed the platform’s need to manage and track hundreds of campaigns at scale. Voiro’s ad ops module also allowed the platform to onboard multiple SMB and gaming clients.

    Optimised Ad Sales

    We optimised the platform’s ad sales that allowed them to accomplish two things
    a) bring all data under one roof and allow sales to use historical data to make better deals and
    b) allow sales to capture and validate data all the way to the point of delivery, performance attribution, and billing.

    Optimised Ad Monetisation

    Automated the entire ad monetisation workflow allowing the platform to make every decision driven by data backed insights to offer better deals to advertisers, track revenue against specific targets and KPIs, and slice and dice data to get a granular understanding of the ad business.

    Customer Outcomes

    1

    Improved Sales Efficiency

    Saved our customers’ sales team up to 90% time on their CRM-related work.

    4

    Precise Revenue Forecasting

    Today, the platform can calculate revenue accrued by tracking both standard and campaign specific metrics.

    7

    Accurate Deal
    Targeting

    The ad sales team can set targets in a layered fashion by agencies, content categories, and other clusters without running the risk of double counting.

    2 1

    Near-zero Effort Reporting

    Campaign reporting efforts were reduced by 95%.

    5

    Monetisation In
    Sync

    Our customer is unlocking new revenue opportunities using historical performance insights on Voiro.

    8

    Attracting SMB
    And Gaming

    Our customer has scaled ad monetisation and has onboarded multiple SMB and gaming clients.

    3 1

    Faster And Efficient Billing

    End of the month billing cycles are reduced by 70%.

    6

    Pin-point
    Attribution

    Our customer monitors and drives better sales performance with detailed sales data by salesperson, team, and region.

    9

    Increased
    Revenue

    Voiro allows our customer to automatically adjust targeted impressions based on daily performance, helping them drive more revenue.

    1

    Improved Sales Efficiency

    Saved our customers’ sales team up to 90% time on their CRM-related work.

    2 1

    Near-zero Effort Reporting

    Campaign reporting efforts were reduced by 95%.

    3 1

    Faster And Efficient Billing

    End of the month billing cycles are reduced by 70%.

    4

    Precise Revenue Forecasting

    Today, the platform can calculate revenue accrued by tracking both standard and campaign specific metrics.

    5

    Monetisation In Sync

    Our customer is unlocking new revenue opportunities using historical performance insights on Voiro.

    6

    Pin-point Attribution

    Our customer monitors and drives better sales performance with detailed sales data by salesperson, team, and region.

    7

    Accurate Deal Targeting

    The ad sales team can set targets in a layered fashion by agencies, content categories, and other clusters without running the risk of double counting.

    8

    Attracting SMB And Gaming

    Our customer has scaled ad monetisation and has onboarded multiple SMB and gaming clients.

    9

    Increased Revenue

    Voiro allows our customer to automatically adjust targeted impressions based on daily performance, helping them drive more revenue.

    Our customer has seen the following benefits from using Voiro:

    • Their ad operations workflows are almost entirely automated, saving massive amounts of time, manpower and cost.
    • The business has grown more than 4X without any increase in team size.
    • Revenue intelligence means that there is no money left on the table. Fill rates have grown 3X, and under-delivery is far lower than industry averages.
    • The platform understands their audience at a granular level, easily turning audience intelligence into sellable audience data.
    • Invoicing cycles are counted in hours, down from several days, leading to big savings in working capital costs.
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    Are you an OTT platform thinking of leveraging advertising?

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    Do you have an ads business that you’re looking to scale up?

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    Do you identify with any of the challenges we’ve discussed here?

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