Voiro Genie is an AI-powered conversational data assistant that leverages Voiro’s decade of industry expertise to transform complex ad business data into actionable insights and recommendations. By simply asking questions in plain language, you can unlock the full potential of your ad data and drive business growth.
Let’s explore how you can prompt Genie, get answers and recommendations, and transform your ad business across different roles:
Prompts Ad Sales Can Ask Voiro Genie:
- Identify Upselling Opportunities: “Who are the top 5 advertisers with the highest potential for upselling based on their current spend?”
- Prioritise Reactivation Efforts: “Show me a list of churned advertisers from the last quarter, ranked by their previous annual spend, to prioritise my reactivation efforts.”
- Optimise Sales Pitches: “What are the top-performing ad formats and platforms for my key accounts, and how does this compare to industry benchmarks?”
- Identify New Business Opportunities: “Generate a list of advertisers who haven’t tried our new CTV offerings yet, but have shown high engagement rates on other video platforms.”
- Accelerate Deal Closure: “Can you give me a quick performance snapshot of Advertiser X for the last quarter, highlighting their top campaign, any underutilised ad formats, and one key upselling opportunity?”
Prompts Ad Operations Can Ask Voiro Genie:
- Optimise Campaign Performance: “Show me all campaigns set to end in the next 7 days that are significantly under-delivering, ranked by the potential revenue at risk.”
- Improve Ad Serving Efficiency: “What is the current pacing for our top 10 campaigns by revenue, and which ones require immediate optimization?”
- Identify Performance Bottlenecks: “List all active campaigns with a CTR or VTR below our guaranteed threshold, including the account manager and time left in the campaign.”
- Detect Anomalies: “Identify any unusual spikes or drops in eCPM across our platforms in the last 48 hours,highlighting affected campaigns and potential causes.”
Optimise Inventory: “Show me a breakdown of all unfilled inventory from the past week, categorised by ad format and time of day, to guide our yield optimization efforts.”
Prompts Strategy, Growth, and Revenue Teams Can Ask Voiro Genie:
- Understand Revenue Performance: “Summarise the revenue for the last quarter, broken down by team head and regional head.”
- Identify Growth Drivers: “Show me the month-over-month growth in delivered revenue for the past six months.”
- Analyse Customer Behaviour: “Which advertiser vertical did most of our churned advertisers belong to in the last year?”
- Uncover Market Trends: “Identify seasonal trends in ad buying patterns over the last 12 months.”
- Measure Customer Retention: “What’s our advertiser retention rate for this quarter compared to the previous quarter?”
Now that you know what questions to ask, do you want to see how Voiro Genie responds? Ask for a demo now.
