How Voiro Helped This E-commerce Giant Master
On-platform Display Ad Inventory Management
Ad Space is
Being Utilised
Ad Sales Pipeline
has Tripled
Campaigns are
launched 60% Faster
Reduced Ad Space
Wastage by 12%
“Voiro has offered us top-notch customisation… It has ensured we
have a single source action and information centre to drive
business metrics and supported us in scaling up.”
Deputy Director – Monetisation Operations Head
❌ Overselling and Underselling: Lack of a centralised place to monitor all on-platform display ad spaces resulted in overselling existing spaces and underselling potential opportunities. This translated to lost ad revenue.
❌ Delayed Decision-Making: Manual tracking of booked and available inventory hampered real-time decision-making and delayed campaign flighting.
❌ Error-Prone Media Planning: Creating media plans was a timeconsuming and error-prone process, hindering sales team efficiency.
❌Fragmented Communication: Disconnected workflows between ad sales and ad ops teams created communication gaps and hampered campaign execution.
❌ Overselling and Underselling: Lack of a centralised place to monitor
all on-platform display ad spaces resulted in overselling existing spaces
and underselling potential opportunities. This translated to lost ad
revenue.
❌ Delayed Decision-Making: Manual tracking of booked and available inventory hampered real-time decision-making and delayed campaign flighting.
❌ Error-Prone Media Planning: Creating media plans was a timeconsuming and error-prone process, hindering sales team efficiency.
❌Fragmented Communication: Disconnected workflows between ad sales and ad ops teams created communication gaps and hampered campaign execution.
Voiro’s SupplySense, an intelligent on-platform display ad space
management solution, stepped in to revolutionise the platform’s
monetisation strategy. Here’s how it addressed the challenges:
100% Ad Space Utilisation & Zero Revenue Leakage: SupplySense
provided a unified platform for ad sales and ad ops teams, offering realtime visibility. This eliminated overselling, underselling, and ensured all
available spaces were utilised effectively.
Faster Decision-Making & Campaign Flighting: The solution’s Supply-
Demand Visualisation system offered a calendar view of available on-
platform display ad spaces, enabling faster campaign planning and
execution. Decisions could be made instantly, accelerating campaign
flighting by 60%.
Error-Proof Media Planning & Increased Sales Efficiency: Voiro’s built-in
business rules ensured media plans complied with available ad spaces
and predefined parameters. This minimised errors and streamlined the
process, leading to 3X more on-platform display ads pushed and
managed per salesperson.
Seamless Ad Sales to Ad Ops Handover: Voiro streamlined communication between teams. The sales CRM and ops workflows seamlessly integrated with SupplySense, enabling smooth handover of confirmed media plans for execution, eliminating delays and ensuring campaign success.
Unlock Hidden Ad Revenue in Your Ad Inventory. Talk to Us Today
✅No Ad Inventory Wastage
Zero ad inventory wastage has lead to zero ad revenue leakage.
✅3X Ad Sales Pipeline Unlocked
This has led to closing 3X more deals and maximising ad revenue
✅60% Faster Campaign Flighting
This has led to capitalising on market opportunities faster.
✅12% Reduced Ad Slot Wastage
This has led to eliminating overselling and underselling of inventory.
The e-commerce platform experienced a remarkable transformation
with Voiro:
100% Ad Space Utilisation: Every ad space was utilised effectively,
eliminating ad revenue leakage.
3X Increase in Ads Managed: Increased efficiency empowered
the sales team to generate significantly higher revenue.
60% Faster Campaign Flighting: Campaigns were launched much
faster, capitalising on market opportunities.
12% Reduction in Ad Space Wastage: Voiro’s real-time insights helped
identify and eliminate unused ad space, maximising ad revenue
potential.
100% Compliant Monetisation Workflows: Streamlined workflows ensured
complete compliance with regulations and provided a single source of
truth for all ad operations.
Akansha R., Deputy Director – Monetisation Operations Head,
summarised the impact perfectly:
“Voiro has offered us top-notch customisation to serve our business
needs. The way the Voiro team has taken our business requirements
and turned them into a seamless product is commendable. We have
been able to centralise various functions through Voiro effectively.
Kudos to the team for their great work and dedication to the client
Voiro is helping us centralise activities for all major functions of the
business (supply, demand, ops and billing). It has ensured we have a
single source action and information centre to drive business metrics
and supported us in scaling up. Our goal of moving away from multiple
manual processes has been fulfilled through Voiro. Through this
functional integration, it has drastically reduced the scope of manual
error at all touchpoints and is starting to bring long-term efficiency for
the business.”
Voiro’s impact transcended the impressive numbers. It fostered a culture
of data-driven decision-making, empowered teams with real-time
insights, and streamlined workflows, paving the way for long-term
success.
Are you an e-commerce, on-demand, hyperlocal platform struggling
with similar challenges? Voiro can help you unlock the full potential of
your on-platform display ads and achieve similar success. Contact us
today and experience the Voiro difference!
Talk to Us and get a 5-point report on optimising your ad inventory
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