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Voiro Genie is an AI-powered conversational data assistant that leverages Voiro’s decade of industry expertise to transform complex ad business data into actionable insights and recommendations. By simply asking questions in plain language, you can unlock the full potential of your ad data and drive business growth. Let’s explore how you can prompt Genie, get...
In the fast-paced world of e-commerce, every business leader understands the importance of maximizing ad revenue. However, many enterprises still rely on manual methods to manage their ad inventory, unwittingly hindering their revenue potential. In this blog post, we will explore the challenges of managing ad inventory manually and how it impacts ad revenue. So,...
From Egyptian obelisks to colourful posters, outdoor advertising has been an intrinsic part of community and communication from the beginning. In recent times, however, out-of-home (OOH) advertising has transformed to take the viewer experience to a different level. From bright interactive billboards to AR (augmented reality) led digital signages, real-time marketing and technological advancements have...
In the world of digital marketing, ad operations is a remarkably under-appreciated function. Part of the sell-side at most large publishers, ad operations teams are the backbone of a monetisation practice. Their role, put simply, has always been to make sure that publishers serve the right ads to the right audience at the right time,...
Inventory forecasting uses upcoming events, trends, as well as past data, to estimate the level of inventory needed for the future.
Read our analysis of what does it really mean to be a growth-focused ads business and how Voiro helps media businesses solve challenges.
Read our analysis on how Voiro helps digital media businesses in managing multiple sources of ad revenue — both direct and indirect.
See how Voiro enables publishers to make the best business decisions by staying on top of advertisers, campaigns, and audiences in real time.
Read our analysis on why pushing ads to multiple servers requires a specific type of tech to automate your AdOps.
Read Voiro’s analysis on six factors that affect and hinder ad operations and revenue at an OTT organisation.
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