Effortless campaign execution + intelligence to drive monetisation = Voiro
Move your focus from execution to monetisation with Voiro
Map and Attribute Revenue
Attribute revenue to the sales person without creating multiple GAM accounts. Track your target vs. booked vs. delivered revenue on Voiro in real time
Focus on Monetisation
While you can create campaigns on GAM, you can push campaigns effortlessly and get a consolidated view of revenue in a single window on Voiro
Launch Campaigns Effortlessly
While GAM demands technical and analytical skills to manage AdOps, Voiro allows faster campaigns and goals set up in less than three clicks across multiple ad servers
Bill Faster
While GAM cannot accommodate billing for your direct campaigns, you can configure billing types, even for CPCV campaigns on Voiro and close books within two hours on the 1st day of each month.
Access Customised Fill Rates
While GAM allows you to access standard fill rates, you can access customised fill rates on a dashboard, generate reports anytime on Voiro
Access Real Time Inventory Intelligence
While GAM requires you to create line items to access inventory data, you can access data by demography, geo, custom cohorts, etc. all without creating line items on Voiro.
Voiro and GAM (Google Ad Manager) are both advertising technology platforms that serve different purposes within the digital advertising ecosystem. While GAM primarily focuses on ad serving and monetisation, Voiro complements GAM by providing advanced revenue optimisation and analytics capabilities like: unified reporting, revenue optimisation, inventory forecasting, supply and demand and yield management.
Layering Voiro over GAM enhances your [publisher] ability to maximise revenue, optimise ad operations, and make data-driven decisions for improved advertising performance. Essentially Voiro helps you make more money by running a sharper, focused, data-driven monetisation workflows.